Guest wrote: ↑Yesterday, 18:19
What's the NewJeans formula btw?
1. vintage, curated, tasteful, stylish, elevated etc. visual aesthetic
2. top quality non green screen MVs
3. “anti kpop” sound (that ironically now became the standard)
4. extremely pretty natural looking members (feel like this is an underrated point tbh)
5. everyone speaks english
6. artistic vision and immense attention to detail when it comes to everything (quality above everything)
7. cool/well thought out collaborations and brand deals
8. minimal pre release marketing. basically do everything differently and have that ‘annoying artsy alt kid’ energy
9. no member stands out too much, the group is bigger than the individual, not many variety shows keeps them mysterious
10. good music lol
(a lot of this comes from the fact MHJ is genuinely a narcissistic neurotic workaholic prodigy)